Removing friction.
One product at a time.

Products

Ventures we are building.

IdeaDrop
00:02

Tap to record your idea (up to 2 minutes)

Recording... tap to stop

Reducing friction by

seamlessly integrating idea capture in your existing workflow.

BikeDB
LIVE
BMC Teammachine SLR 01 ONE
BMC
CHF 12,999.00

Teammachine SLR 01 ONE

2026Road - Race
S-Works Stumpjumper 15 EVO
Specialized
USD 11,299.99

S-Works Stumpjumper 15 EVO

2025Mountain - Trail
Reducing friction bymaking it simple to find the right replacement parts for your bike.

Services

Service businesses we run.

shift_ labs

From AI curiosity to
agentic execution.

Reducing friction by

helping Swiss SME's understand and leverage the impact of AI.

Coracle Nexus

Reducing friction by

bridging the gap between clinic, research and industry in the field of orthopedic infections.

About

The people behind Friction.

Willemijn Boot

Willemijn Boot

willemijn@coracle.ch
Marcus Kuhn

Marcus Kuhn

marcus@frictionventures.com